Jaap Nijsse studied Biology at Wageningen University, and got fascinated by electron microscopy at a traineeship in the USDA Beltsville Electron Microscopy Lab. He obtained his PhD in Wageningen in 2001 with a study of water uptake in cut flowers, by mapping the vascular architecture in chrysanthemum and localizing air emboli in cut flower stalks with cryo-SEM. After a Post-doc on water dynamics in tropical seeds, also in Wageningen, he joined Unilever R&D Vlaardingen in 2004. At Unilever he had the chance to learn about creation and investigation of microstructures of a large variety of soft materials, including shampoos, ice cream, margarines, powders, gels, etc. In 2018 he started his own lab in Barendrecht, hosting cryo-SEM, CLSM, and many types of LM. The expertise of Consistence is mainly in soft/hydrated materials such as foods, consumer products, greases, medical/biological materials etc. Especially by using the complementary methods of cryo-SEM and CLSM, theyoffer deep microstructural insights of any material from visual scale to nanoscale, mainly to R&D groups in (food) industry.